Australia’s most popular biscuit of 2024 has been revealed – with foodies across the country crowning a well-known buy as their favourite.
The original Tim Tam has taken the top spot for the second time in a row.
2022 saw Aussies favour Jatz as their go-to biscuit in every state except one – but Australia’s sweet tooth has once again reigned supreme.
Arnott’s sold over 300million packets of goods in 2024 across its 134 different types of biscuits and crackers.
2.8 million households devoured Australia’s favourite chocolate biscuit, which celebrated its 60th birthday in 2024.
Arnott’s also revealed that Australians were the most ‘loyal’ to Tim Tams – with the most repeat purchases of any Arnott’s biscuit this year.
However, Tim Tams also received a fair amount of backlash over the year, with many Aussies ‘outraged’ over the ‘eye-watering’ and ‘un-Australian’ price increase at Coles and Woolworths.
Earlier this year a packet of Tim Tams cost a staggering $11.70 at a petrol station in Kalumburu in far north Western Australia.
Tim Tams have taken the top spot as Australia’s favourite biscuit for the second time in a row
Tim Tams were the only sweet biscuit in the top five, followed by Barbecue Shapes, Chicken Crimpy Shapes, Pizza Shapes, and Jatz.
Tim Tam Double Coat jumped up two spots from 2023 at number six, with Salada Original, Mint Slice, Scotch Finger and Monte Carlo biscuits following close after.
Arnott’s has been connecting Australians through the sharing of a biscuit for over 150 years and has become a beloved brand.
The five oldest biscuits that Aussies can still buy today are: Milk Arrowroot (1882), Arnott’s Water Crackers (1882), SAO, Iced VoVo, and Scotch Finger (all 1906).
What were the top ten Arnott’s biscuits in 2024?
1. Tim Tam Original
2. Shapes Barbecue
3. Shapes Chicken Crimpy
4. Shapes Pizza
5. Jatz
6. Tim Tam Double Coat
7. Salada Original
8. Mint Slice
9. Scotch Finger
10. Monte Carlo
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