Chris Bird, the director of Prime Video UK, has decided to step down from from the role and leave the company after more than 14 years.
The news was announced in an internal memo sent to staff by Brigette Ricou-Bellan, the general manager of Prime Video EU, who noted that Bird had been at the company since it acquired early streaming service LoveFilm in 2011 and had taken over leadership of the U.K. in 2021.
“In that time, Chris has helped to grow Prime Video UK into one of the most influential streaming services in the U.K., overseeing major milestones such as the recent launch of UEFA Champion’s League, the acquisition of Bray Studios as well as appearing in governmental select committees to demonstrate the importance of PV UK to the UK film and TV industry,” she wrote.
“Working with our content and studios partners on launches such as ‘The Rig,’ ‘The Devil’s Hour’ and of course, ‘Clarkson’s Farm,’ Chris has played a large part in establishing Prime Video as the premier entertainment destination in the U.K.. We’re very grateful to Chris for all his contribution to the PV business and to Amazon, and we wish him the very best.”
Bird is set to leave Prime Video later this month, with Ricou-Bellan noting that a search for his successfor would begin “shortly.”
