“Scamanda” has achieved ABC News Studios’ most-streamed series premiere ever when accounting for three weeks of viewing.
The docuseries, which airs on ABC on Thursday nights, initially reached just under 1.5 million viewers with its Jan. 30 premiere. But after three weeks of delayed viewing across ABC, Hulu, Hulu on Disney+ and other digital platforms, that number has risen to 5.7 million — an increase of 289%.
“Scamanda” has also seen growth week-over-week, with Episode 2 increasing on the premiere’s same-day viewership by 5% to reach just above 1.5 million viewers and Episode 3 increasing on that by 6% to reach 1.6 million viewers. Among adults age 18-49, the premiere achieved a 0.15 rating, while Episode 2 grew by 7% to reach 0.16 and Episode 3 grew by 44% to reach 0.23. And among adults age 25-54, the premiere hit a 0.24 rating before growing by 25% to 0.3 with Episode 2 and jumping another 13% to 0.34 with Episode 3.
Based on the Lionsgate podcast of the same name, “Scamanda” is described as “the story of California native Amanda Riley, a young wife, mother and devout Christian whose life suddenly takes a terrible turn when she is diagnosed with Stage 3 blood cancer. She begins documenting her battle online, captivating thousands, but she has a secret she is dying to keep. Her story changes from inspiration to suspicion when someone sends an anonymous tip to investigative producer Nancy Moscatiello, who then embarks on a five-year-long investigation into Amanda. Soon, Amanda’s own words may prove to be her downfall.”
Season finale “Stage 4: Catch Me If You Cancer” airs on Thursday and sees Amanda continue to insist that she has cancer even as her friends and supporters get letters from the Department of Justice and charges are filed.
“Scamanda” is produced by Lionsgate Alternative Television’s Pilgrim Media Group. Executive producers include Elizabeth Waller and Craig Pilligian for Pilgrim and Victoria Thompson for ABC News Studios with ABC News Studios’ David Sloan as senior executive producer. Elissa Halperin serves as co-executive producer and Nancy Moscatiello and Charlie Webster are producers.
